After last lesson we had to just finish our planning for our project. All we needed to do was finish the whole timing of the song which was 3:00 minutes long. We had stopped towards the end in our last lesson of planning and we were just deciding what we wanted to do. We as a group talked about what to do, and we stuck with the same chorus parts to be included in our video. We decided to change the ending for the storyline to be more clear. We started talking about the ending of the planning but then went back through all of shots and discussed if everything was what we wanted to do and saw if we had came up with any more ideas to make the video look better. This extra time helped as we were able to go through as a group exactly what we wanted to do in the video and although we didnt completely finish the planning, We left the lesson nearly completing our planning as well as having a better insight into what we wanted to achieve in our video.

Here is the planning we got up too:

Here we have got up to shot number 14, however we have around 3 more to do which is what we are going to do next.

After planning the first part of our plan we needed to plan the rest of the video so that we could start filming. Here shows our overall planning for most of our video.

We started by continuing from our original plans on playing of the words of the song and decided to make plans based around thses. We came up with an overall idea for every chorus part of the song and wanted to keep the same theme going throughout the video to keep continuity. We also came up with the storyline of the video with was a love storyline. We decided that we wanted to go through the feelings of love so we kept that in mind when planning as we were planning the first parts without the love and the ending shots with the love back together. We nearly finished our whole video but have a little bit more to do which we will plan next lesson.

Here shows the work we had done in todays lesson.

We decided to start planning and creating our storyboard so that we could start filming as soon as possible. We looked through our research and decided on the style we wanted to do for our video and began to do this in the first part of our storyboard. We noticed that at the beginning of the song the words were easy to perform in our video. This is part of the style we wanted as we wanted to stylise the video around the words. Overall in the lesson I reckon we have covered around 20 seconds of our song which I believe we have planned thoroughly and if it all goes to plan would look good.

After completing our questionnaires, as a group we came up with an audience profile. We decided that our intended audience would be teenagers around the same age as us ranging from between 13-20. The main reason behind this was in our research everbody had heard of our artist Ed Sheeran and this shows that the song would be popular for this age group and audience. Also we found from our research that the indie rock genre was also very popular amonsgt this age group as many artists they liked were similar to our artist. W intend to target our audience through our stylistic apprach on our video. We want to play on the words of the song but also because Ed Sheeran 'raps' in 'You need me man I dont need you' and some other songs some of the actions we want to incorporate will be in both the inie rock genre such as sitting with a guitar but also the rap genre like walking down the road or path. We intend to make this appeal to our audicne which we beleiev will based on our own experiences and feedback we gave each other in the group.

Here are our findings and conclusions we have found from our research questioannaires we recently conducted. We as a group decided to analysis our good and bad questionnaires seperatley to get the best possible idea of what our audience looks for and what they listen too. I decided to put this onto a a3 poster and made it colourful to make it look good. Overall we could see from this the most popular genres and link this to our artists Ed Sheeran, there reasons for listening to the music and also what they expect for both their video so we can get some ideas of what our audience want, and also for our website which would give me an insight into what I should put on my website for my ancillery task. We could see from the questionairre findings that Ed Sheeran was part of the popular genres our target listen too as the grime/hip hop genre, 50% of the people we questionned listened to. We also on our findings got some valuable information from our bad questionnaire which showed that although the results we got were valid, some parts showed that in most cases these people all wanted to see the artists in the video and this is an idea we are going to use by having the artists and his instrument in our final music video.

Here are our new questionnaires that we completed today. We did this because after yesterdays results we needed to re do our questions to get better results that are more reflective of our age group if we done them in a larger scale. We decided to look through the questions and re word some of them to make more sense to the people taking them but also to get more relevant answers we would expect. We reworded some of the questions and updated our questionnaire and then went and carried these out again. Here we printed 10 questionnaires off and took a good mixed sample of boys and girls to get a better overall understanding of our auidences views. Here are our questionnaires completed and you can see that the results we gathered from this research were much better than our last attempt. From these results we can gather good research and also come to conclusions on why our audience like this type of music and how popular our music genre really is and our artist.

As our prezi was in working progress I began to continue and finish the prezi all together. I opened up the prezi and carried on with conducting a real layout for the presentation and also added some extra information about what the research means. This idea came from the group as we didnt feel that we had wrote down what impact this might have on our planning for the music video. After finishing the information aspect of the prezi I began to create a path for the presentation. I did this so that the prezi followed a correct path between the information I had wrote down. I then added some images to make it visually more exciting and ran throguh the presentation a few times. I noticed I needed to edit the prezi some more so made a few changes such as the size of the writing to fit the page correctly but also I then added another findings information box for our real definate thoughts to be considered for our final production piece. Our prezi was then complete.

Here is the link to our prezi:
http://prezi.com/ohitawyvxe_x/ed-sheeran-similar-artists-and-genres/


As I was doing the prezi, my group began to conduct a questionnaire for our audience profile. This was to determine our intended audience and what kind of things our intended audience expected from a music video. They came up with 6 questions for our questionnaire and then went out to get results. We as a group beforehand decided that we wanted to give the questionnaires out to people around the ages of 16-18 who we believe to be our target audience from our own experiences.

After getting 10 questionnaires conducted from people within our targeted age group, we looked at the information that we recieved. We noticed that the results we got were very unreliable and very insignificant as some of the answers were not answered properly. The questionnaires looked as though people had been filling them out as a joke so we decided to rethink the results whilst still reading through to see if any of the information gathered was relevant. While we looked through them we decided that the questions were too vague for the best research and began to plan for our next lesson to carry out some more research with better questions and to people who will take the questionnaire seriously.

As a group we decided to show the research that we conducted on similar genres and artists in the form of a prezi. I got my group to send me over their research of their particular artists and genres that they had done yesterday in our lesson. Here shows the research that Darren and Alex did:

Darren:

Alex:

I then began making my prezi on the prezi website. I decided to layout the prezi in a particular way with the Ed Sheeran info first followed by the other artists then the different types of genres. I began looking at the information and putting them onto the prezi just to get the information down at first. After I had wrote down the information, I began to talk to my group about our overall findings and what we have learnt from our research. We had a talk about the kind of things that were similar and different and I put down our overall feelings and findings that the research has given us. Although we didnt finish, the prezi was still working in progress but the main point was that we had all of the information down and had talked as a group about our findings.

Research Continued:
Overall Conclusion and research findings:

-          to be successful you must have a long background and start your career at a young age

-          The instrument is a vital component for most artists

-          Doesn’t matter about age as mraz is 37 and Sheeran 21

Finding not relevant:

-          Both have a different sort of style

-          Signed on by the same record company

I have learnt from my research that specific artists have the same sort of background to one another however dependent on the style there are a little different. Both the industries are growing in sales as both have had high success rates through sales and nominations and shows that the type of music is popular. The audience that is targeted are young people around the 13-25 range. From past experiences I can back this up but also through research it suggests that younger people mostly listen to this type of rap/acoustic/rock genre.

For ancillary task:

Look at both musician’s covers and WebPages:

WebPages: Look at both and make a research profile on Ed sheerans. Then challenge and take some parts of his webpage.

Covers: Look at both as the same genre and find the similarities and base mine round that but add my own touch

Next Lesson:Look at both videos and find the similarities so

close ups etc.

Jason Mraz: Lots of close ups, slow moving pace

This picture shows how as a group we have begun to put down our ideas for our music video on the song grade 8. Each colour represents our groups thoughts with the Red being Darren's ideas, My ideas being in blue and alex's in brown. Between us we came up with very good ideas which we believe would have a good impact on our video when we begin to start filming. As we had a 2 hour lesson, we also began to research the genres and artists that are relevant to Ed Sheeran. We as a group decided to do between us 3 artists. I researched Jason Mraz, with Darren doing Ben Howard and Alex doing Jason Nuzuka. I researched into the main points about Jason Mraz and also began looking into the genres that Ed Sheeran is involved in. I came up with a few general points which we could use to link all the artists together. We then all looked at our chosen similar artists music videos to see if they all followed the same style. For my artist Jason Mraz, I found that there were smilarities in their videos like close ups of him singing and his acoustic guitar being in most of his shots but also differences such as the style and the pace of the videos. This gave me and the group some ideas about whether to follow the normal conventions or go against these. After this I began writing a conclusion based around my findings on these artists and jotted down some notes about what to do next lesson and also for my ancillery tasks to help me out in the future.

Here is my research: