After completing our questionnaires, as a group we came up with an audience profile. We decided that our intended audience would be teenagers around the same age as us ranging from between 13-20. The main reason behind this was in our research everbody had heard of our artist Ed Sheeran and this shows that the song would be popular for this age group and audience. Also we found from our research that the indie rock genre was also very popular amonsgt this age group as many artists they liked were similar to our artist. W intend to target our audience through our stylistic apprach on our video. We want to play on the words of the song but also because Ed Sheeran 'raps' in 'You need me man I dont need you' and some other songs some of the actions we want to incorporate will be in both the inie rock genre such as sitting with a guitar but also the rap genre like walking down the road or path. We intend to make this appeal to our audicne which we beleiev will based on our own experiences and feedback we gave each other in the group.